MKT3021 ST: Global Marketing

The course fosters understanding of the influence of culture, political-legal environments, trade organizations, country infrastructure, geographical influences, distribution channels, and market research as it applies to marketing any product or service to an international audience. The course will start with an overview of global marketing basics and a discussion of economic influences on contemporary international marketing campaigns. Students will be encouraged to investigate course topics in depth as they apply them to different cultures and to discuss their ideas, research, and experiences with marketing campaigns and artifacts from different countries. Students will be given opportunities to apply course concepts to real world cases and to integrate their learning to relate course content to the world beyond the classroom through class debates, presentation and projects. Students will get the chance to hone critical thinking and research skills through applied market research. MKT2011 Intro to Marketing is recommended, but not required. Students who already have credit in MKT2021 Global Marketing may not earn credit for this course. Credits: 3.000

WRT1012 Lecture Min Credits: 3.00 Min Grade: C And MKT2011 Lecture Min Credits: 3.00 Min Grade: C Or BUS2011 Lecture Min Credits: 3.00 Min Grade: C Or COM2021 Lecture Min Credits: 3.00 Min Grade: C Or COM2051 Lecture Min Credits: 3.00 Min Grade: C