Mar 29, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

MKT2021 Global Marketing


This course introduces students to marketing concepts within an international context. The course fosters understanding of the influence of culture, political-legal environments, trade organizations, country infrastructure, geographical influences, distribution channels, and market research as it applies to marketing any product or service to an international audience. The course will start with an overview of global marketing basics and a discussion of economic influences on contemporary international marketing campaigns, with the intent of familiarizing students from all academic disciplines with the terminology they will be using during the course. The course content will be presented one topic at a time to facilitate continual connections between content and Global Marketing as a whole. Students will be encouraged to investigate course topics in depth as they apply them to different cultures and to discuss their ideas, research, and experiences with marketing campaigns and artifacts from different countries. Students will be given opportunities to apply course concepts to real world cases and to integrate their learning to relate course content to the world beyond the classroom through class debates, presentation, and projects. Students will get the chance to hone critical thinking and research skills through applied market research. Landmark students from any academic discipline may take this course. Credits: 3.000

WRT 1012  Lecture Min Credits: 3.00 And EDU 1011  Lecture Min Credits: 3.00 Or EDU 1001  Lecture Min Credits: 3.00 Or EDU 1201  Lecture Min Credits: 2.00