COM3084 SpTp Persuasion: Art & Logic of Argument

This course provides an overview and analysis of how beliefs, values, attitudes, and behavior are deliberately influenced through communication, relying on both scientific and rhetorical perspectives to explore what persuasion is, how it works, and what role you can play in constructing and deciphering persuasive messages. The first half of the semester will introduce theory and research to unpack how persuasion works. The second half of the semester will be devoted to looking at persuasion in context, exploring the professional use of persuasion and the ethical implications persuasion has on the world in which we live. Students will be expected to analyze and develop persuasive texts, working in teams and as individuals to construct effective and ethical messages. Credits: 3.000

WRT 1012 Lecture Min Credits: 3.00