MKT1011 Introduction to Marketing

This course introduces students to basic marketing theory (product, price, place, and promotion) and how marketing relates to business activities (manufacturing, wholesale, retail, services). Key marketing concepts (consumer decision-making processes, product development, market analysis, and segmentation, etc.) are presented and discussed. The course also examines how social factors, demographic trends, increasing multiculturalism, and changes in the political and legal environment affect marketing. Students will also examine how individual behaviors are influenced by principles of learning, motivation, personality, perception, and group influence. The impact of electronic marketing is also examined Credits: 3