MKT3060 ST: Production in Advertising

This course focuses on one of the core aspects of marketing, specifically promotion. It emphasizes developing a communication strategy that matches target audience motives with marketing goals. Students will learn how to create print (non-moving visual) advertisements that are consistent with branding and strategy, while still offering their own unique message in each ad. In addition, this course will allow students to learn introductory aspects of graphic design and practice combining visual elements with written elements into one message within Adobe Illustrator. Credits: 3

45