CO1061 Introduction to Mass Media

Students of this course will gain an introductory framework of media literacy and of mediated communication and cultural theory. We will examine the history and structure of the mass media industries, the production of culture by the American mass media, its reception by the American public, and many of the debates which currently concern members of mass media systems. Issues explored will include the impact of media systems, content, and advertising on economics, politics, and technology in the social and global world. Through lectures, discussions, and experiential learning the class will explore the media’s influence on our ways of seeing, thinking, and understanding as audience members and cultural citizens. In addition, this course serves as an introduction to the field of communication. Credits: 3